We create powerful
brand names that work.

We're a naming studio from Amsterdam.
We help founders to name their business or product.


A handful of
brands named by us

Clients speak

"We used Brands are Boring to get additional name ideas, we already had some good names but nothing really stood out yet. The name had to be playful, catchy and colorful in order to represent our ice cream brand, now we're named Pantone Pops."

Jonas Gāo, Singapore
Founder of Pantone Pops

An example of our naming service

Let's say we had to name a naming agency.
Here's a short example of what you can expect from us if we would have to name a naming agency.

· Just Letters & Co
Every brand name is made out of a bunch of letters right? And the "& co" stands for the numbers that might accompany the letters. It keeps things in perspective.

· Brand This!
A memorable brand name that dares to be bold, also it describes exactly what a naming agency does.

· Sleepless minds
Creative people have a hard time falling asleep, the best ideas come by night. Maybe nocturnal minds?

· House of Names
This one just sounds very cool. It also represents what a naming agency does very well.

· The Blackprint
Gives a nostalgic feeling, a tribute to the traditional printed letters. Newspapers and stuff.

· Exotic Species
We only create extraordinary brand names, no ordinary species to be expected from us.

· Unnamed
That's exactly what all the companies and products of our clients are.

· Brands are boring
Brands are Boring? Quite the opposite! But we got your attention, right?

Want us to name your business?
Of course way more serious and 20 name ideas instead of just 8, then give our brand naming service a try.

We turn ideas
into brand names


We are naming gurus
We name companies and products every day. We love it and we're good at it. Our single purpose is to give companies and products a name to be proud of.


Stand out from the crowd
We create catchy, unique, beautiful, imaginative and awesome names. But most of all: memorable names. If your brand name sticks, you're halfway there.


Named in just 48 hours
We can name your company or product in 48 hours. It only takes 2 minutes of your time to explain us what you're up to. We'll take care of the name.

Some words about our work

"Professional bunch of people"
We had a great experience using Brands are Boring's naming service. The names were spot-on, an indulgence to read through all of them.- Stefan Noveski, United Kingdom

"Competent team & imaginative brand names"
I honestly thought my own name ideas were somewhat okay, boy was I wrong. The names created by Brands are Boring were 200% better.- Jordy Meddick, Australia

"Glad we asked for help"
We really needed another angle, some fresh name ideas. Brands are Boring delivered, out of the list with 20 names, only one or two didn't suit our business.- Julia de Rooij, Netherlands

"Clever names"
Finally a set of names that are actually usable and sound good. The name ideas are smart, catchy and make our product stand out.- Isabel Agudelo, Colombia

Name your business right now

Make use of our naming service
Whether you're a new start-up looking for an awesome brand name, an established business that wants be more , or have a product that's still unnamed, we are here to help.

We provide a list with 20 custom-made name ideas for your company or product. We also explain why we think each name suits your business. Results are delivered within 2 days and if you're not directly satisfied we develop another set of 10 names based on your feedback.

20 custom-made name ideas
Receive results in 48 hours

€ 195 Name my business - right now

That's less than € 10 per custom-made name.

We are 100% digital

Yes we are.
That means all our communication is done by email. We have a full-fledged branding process that works for us and our clients. We don't deviate, we like to stay focused. The only input we require from our clients is at the start of the name development process and in the feedback round.

About · Work · Naming