We create powerful
brand names that work.

We are a naming agency from Amsterdam.
We help founders to name their company or product.


A handful of brand names created by us

Clients speak

"We couldn't come up with a catchy name for our New York based popsicle brand. We found Brands are Boring online and gave their naming service a try. They came up with a list of pretty good name ideas and we ended up going for the name Pantone Pops. They offer a great and easy-to-use service."

Jonas Gāo, New York
Founder of Pantone Pops

An example of our naming service

We create company name ideas...
Here's a short example of what you can expect from us. These are some names we considered to use for our own naming agency.

· Exotic Species
We only create extraordinary brand names, no ordinary brand name ideas to be expected from us.

· Unnamed agency
That's exactly what all the companies and products of our clients are: unnamed. This was one of our favorites.

· Nocturnal minds
Creative people have a hard time falling asleep, the best ideas come by night. Our brains are always buzzing.

· &Letters
Every brand name is basically a bunch of letters thrown together, the ampersand stands for the numbers and symbols that might accompany the letters. It keeps things in perspective.

· Brands are boring
Brands are Boring? Quite the opposite! But we got your attention, right?

Need a brand name too?
We can help you to name your business. Interested? Give our naming service a try.

We turn ideas
into brand names


We are naming experts
We name companies and products every day. We love it and we're good at it. Our single purpose is to give companies and products a name to be proud of.


Stand out from the crowd
We create catchy, unique, powerful and imaginative names. But most important of all: memorable names. If your brand name sticks, you're halfway there.


Named in just 48 hours
We name your company or product in 48 hours. It only takes 2 minutes of your time to explain us what you're up to, and we'll take care of your brand name.

Some words about our work

"Glad we asked for help"
We really needed another angle, some fresh name ideas additional to our own. Brands are Boring surely delivered. Out of the 14 names, almost half of them suited our business.- Julia de Rooij, The Netherlands

"Competent team & imaginative brand names"
I honestly thought my own name ideas were somewhat okay, boy was I wrong. The names created by Brands are Boring were 300% better.- Jordy Meddick, Australia

"Professional bunch of people"
We had a great experience using Brands are Boring's naming service. The names were spot-on and it was delightful to read through all of them.- Stefan Noveski, United Kingdom

Name your business today

Get started with our naming service
Whether you're a start-up in need of a brand name, an established business that wants a name change, or have a product that's still unnamed, we are here to help.

We provide a list with 14 handcrafted names for your company or product. We also explain why we think each name suits your business. Results are delivered within 2 days and if you're not directly satisfied we develop another set of 5 names based on your feedback. Great right?

14 custom-made name ideas
Receive results in 48 hours
5 revisions based on your feedback

€209 one-time fee Get Started now

That's only €15 per brand name idea.

We are 100% digital

Yes we are.
That means all our communication is done by email. We have a full-fledged branding process that works for us and our clients. We don't deviate, we like to stay focused. The only input we require from our clients is at the start of the name development process and in the feedback round.

About · Work · Naming