We create names
that stand out from the crowd.

Beautiful names that stick and tickle your imagination.


Every business has a unique story to tell

Starting a company or developing a product requires a lot of dedication, sacrifice and hard work. You want the name of your business to reflect this energy that went into creating the brand, the name should be nothing less than perfect. You want your audience to be drawn towards the name, you want them to engage and get curious.

That's where we come in. We can help you to find a name that sets you apart from the rest and reflects the identity of your business, a name that people remember and fall in love with.

A great company name will not make your business an overnight success, it still takes hard work. However a bad company name makes becoming a successful business much harder in the first place.

Stand out - Be Bold, Be Brave and Be Brilliant.




You're in good company, we helped over 6500 founders. Join them? Get started



Our approach to creating a brand name

01. We learn about your business
Precise listening might be our most important skill. Only with the right information we can create amazing brand names. We take an in-depth look at the information you provide us so we can get a feeling about your business and can create a profile based on the product or service, your audience and the overall market.

02. We get inspired and start brainstorming
After collecting the information we start to get inspired which in turn leads to several short brainstorming sessions. We write down every idea that comes to mind, discover new paths, have creative chats and start puzzling.

03. We evaluate the ideas and create the brand names
We evaluate the team's input, we look at every idea on the table. Then we pick the best ideas and continue to fine-tune them.

The Results
Eventually we end up with 14 names, names we believe suit your business or product best. We also explain our thoughts behind each brand name. To finalize we send the results straight to your email, all you have to do is pick your favorite.


Clients speak

"We were stuck trying to find a name for our popsicle business so we tried Brands are Boring. They created a list with really great name ideas and we eventually decided to pick Pantone Pops, which perfectly fits our colorful branding. They offer a great, easy-to-use and very affordable service. We highly recommend them!"

Jonas Gāo, New York
Founder of Pantone Pops
Jonas Gāo, New York
Founder of Pantone Pops

Name your business today

Let's name your business
Whether you're a start-up in need of a brand name, an established business that wants a name change, or have a product that's still unnamed, we are here to help.

We provide a list with 14 handcrafted names for your company or product. We also explain why we think each name suits your business. Results are delivered within 2 days and if you're not directly satisfied we develop another set of 5 names based on your feedback. What's not to like?

14 custom-made name ideas
Receive results in 48 hours
5 revisions based on your feedback

€209 one-time feeone-time fee Get started - Name your business

That's only € 15 per custom-made name.

We are 100% digital

Yes we are.
That means all our communication is done by email. We have a full-fledged branding process that works for us and our clients. We don't deviate, we like to stay focused. The only input we require from our clients is at the start of the name development process and in the feedback round.

About · Work · Naming